More cheese please: Bord Bia focuses on dairy exports to Asia
Bord Bia has ramped up its market research into Asia even further in a bid to tap into burgeoning demand in the region.
The agency has invested heavily in research into Asian markets in recent years.
Last year, Irish food exports to Asia totalled €1.3 billion – up from €250 million ten years ago – and accounted for 10 per cent of Irish produce shipped abroad.
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