Can O’Brien break America?

Digicel is one of the outstanding Irish-led business success stories of the last decade

“I’ve launched a Tet offensive,” he told Time in a reference to the bloody 1968 push by the communist Viet Cong against their US opponents in Vietnam.

O’Brien would not rule out a float in the US when talking to Time, but said he was hiring staff in the US to take on one of the world’s most competitive mobile phone markets.

“We are going to completely change how Americans view cellphones,” O’Brien predicated.