Cadbury company stockpiles sweets ahead of Brexit deadline
Mondelez Ireland plans to bring in 19,000 pallets of extra stock
The company behind Cadbury is stockpiling 19,000 pallets’ worth of product in preparation for Britain leaving the European Union on March 29.
Mondelez Ireland, whose other brands include Tuc, Fry’s, Ritz and Oreo, has been working on a Brexit strategy for 18 months, according to its managing director, Eoin Kellett.
It plans to carry two weeks’ additional stock ahead of March 29, which amounts to 19,000 pallet spaces. It booked this warehouse space six months ago.
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