Boylesports kicks off British drive

Boylesports, the family-owned betting and gaming company, is gearing up to target the British market with a €5 million spend on TV advertising in 2015.

The company’s customers bet over €1 billion with the business last year, with half of those bets made online. About half of its online business already comes from Britain.

Brendan Hughes, commercial director at Boylesports, said the company was targeting strategic alliances to help it break further into ...