Apple to spend $1 billion a year on films to break into cinemas

The company will use its presence in theatres to market its streaming service

Potential releases includes Martin Scorsese’s Killers of the Flower Moon, which stars Leonardo DiCaprio. Picture: Getty

Apple plans to spend $1 billion a year to produce movies that will be released in theatres, according to people familiar with the company’s plans, part of an ambitious effort to raise its profile in Hollywood and lure subscribers to its streaming service.

Apple has approached movie studios about partnering to release a few titles in theatres this year and a slate of more films in the future, said the people, who asked not to ...