Accenture predicts spike in media ad sales in 2015

Irish advertising spend should top €720 million for 2014, marking the sector’s first growth in five years, according to international consultants Accenture.

Grace Gallagher of Accenture Media Management, said most media channels saw increased revenues last year, and predicted year-end growth of 3.5 per cent. TV revenue is likely to be up around 3 per cent, despite intensified competition from digital and audio visual platforms as well as the introduction of dedicated Irish ...