YouTube no longer a shortcut to instant fame and fortune

Some of Ireland’s highest-profile YouTube content makers are having to find other ways to generate income

Emmet Ryan

Technology Correspondent @emmetjryan
7th May, 2017
YouTuber Melanie Murphy: ‘YouTube isn’t where most of my money comes from directly. It’s so hard to explain that to people’

It once looked like the dream job: making money by creating your own content to upload onto the world’s biggest video streaming service, YouTube.

But with advertisers becoming more wary of using the site, some of Ireland’s highest-profile YouTube content makers are having to find other ways to generate income.

Inconsistencies in the company’s ability to police advertising came to light in recent months resulting in many big brands pulling their...

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