Thursday November 26, 2020

With a little help from his friends

Rory McIlroy has leveraged his brand and his friends to ensure the success of this week’s Irish Open

23rd May, 2015
The Royal County Down Golf Club;

When John Lennon and Paul McCartney wrote With a Little Help from My Friends they may never have imagined it would become one of the biggest sellers of all time.

Now, after a four-year desert trek without a title sponsor, it turns out that the cocktail of Rory McIlroy, the Irish Open and a coterie of his (superstar) friends will do more than just get by.

That heady cocktail of celebrity and money has always...

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