When John Lennon and Paul McCartney wrote With a Little Help from My Friends they may never have imagined it would become one of the biggest sellers of all time.
Now, after a four-year desert trek without a title sponsor, it turns out that the cocktail of Rory McIlroy, the Irish Open and a coterie of his (superstar) friends will do more than just get by.
That heady cocktail of celebrity and money has always...
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