Sunday February 23, 2020

What will Debenhams plan mean for Ireland?

New chief targets 'social shoppers' but leaves international details for later

20th April, 2017
2
New Debenhams chief unveils strategy. Pic: RollingNews.ie

British department store chain Debenhams has unveiled a new strategy which could involve the closure of a number of stores in Britain and an exit from some of its international businesses.

The review, ordered by new chief executive Sergio Bucher, is aimed at improving Debenhams’ digital offering – particularly mobile - and making its stores more attractive to shoppers to take advantage of a trend towards what the company calls “social shopping”.

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