The clickbait hustler: Andrew Tate, the online guru selling a ‘misogynistic’ lifestyle

The former kickboxer has turned controversy into financial opportunity by setting up a marketing strategy fuelled by content so offensive it has resulted in a ban from social media

Andrew Tate: banned by YouTube, Facebook, Instagram and TikTok following pressure from campaign groups over ‘misogynistic’ and ‘dangerous’ content. Illustration: Peter Hanan

The image of a man wearing aviator sunglasses and an expensive watch, while puffing on a cigar greets visitors to a website selling a £4,147 networking club.

“I’m Andrew Tate – world champion kickboxer & multimillionaire,” the website’s home page states.

“I grew up broke and now I am a multimillionaire. I teach the deserving the secrets to modern wealth creation.”

Tate is revered by his fans as a “passionate” force who inspires them to ...