Wednesday April 1, 2020

Taste of marketing blitz

7th June, 2015

Taste of Dublin, the four-day food festival, is spending almost €200,000 on marketing this year, writes Colette Sexton.

The festival begins on Thursday and runs until Sunday. It will be advertised in print, radio, TV, online and outdoor advertising.

Avril Bannerton, the managing director at Taste of Dublin, said the marketing budget this year had increased. “The marketing strategy for Taste of Dublin has built over time, we want to reach a large audience not...

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