Saturday December 7, 2019

Selfie-made millionaires

The Kardashians, the family for whom the phrase ‘famous for being famous’ was made, were the forerunners of today’s influencer culture and, by monetising their very selves, have created a new kind of uber-celebrity

1st December, 2019
8
The Kardashians created a new kind of celebrity.

If Jane Austen‘s Pride and Prejudice was transplanted to the US and set in the 21st century, it would be in the form of a reality TV show entitled Keeping Up with the Kardashians.

Swap Burke’s Peerage for the Forbes Celebrity 100, and the central question is the same. How does a socially ambitious mother leverage her five daughters from the ranks of D-list celebrities to A-list fame and fortune as global influencers,...

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