RTÉ has generated revenues of €271,000 by publishing articles provided by Irish universities on its main website, but claims that it does not need to identify them as sponsored content.
The articles came about as a result of the Brainstorm project, which involves seven universities which have each paid €37,000 to be included. The Irish Research Council also pays €12,000 annually to participate in Brainstorm and it is supported by Google News Initiative, which...
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