It begins as a story of glossy brochures, brightly lit conference rooms and power point presentations, with a man in an IRFU blazer standing at a lectern, delivering a seemingly realistic message. “Ireland’s principal aim is to reach a World Cup semi-final,” were the words said. The date was May 26, 2004, the day the IRFU launched its first strategic plan.
Three more of these plans have followed and while the shiny catalogues...
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