A Budweiser advertising campaign featuring mixed martial artist Conor McGregor has been found to have breached the advertising code.
Last week, the Advertising Standards Authority of Ireland’s (ASAI) complaints committee upheld a complaint on the advert based on the argument that McGregor is a hero of the young.
The ASAI’s code specifically excludes the use of “heroes or heroines of the young” in marketing communications for alcohol in order to minimise the appeal...
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