Saturday February 22, 2020

Is Apple losing its cool?

Once, everyone wanted an iPhone – but owning one these days is no great statement of material success or style

Emmet Ryan

Technology Correspondent

@emmetjryan
6th January, 2019
2
Apple store in Hong Kong: are the fortunes of the largest company on the planet finally starting to wither? Photograph: Bloomberg

Apple used to have a good problem. The earphones on the iPod and later the iPhone were distinctive. Most earphones were black: if you saw somebody with white earphones there was a strong chance they had an Apple product.

That led to some issues around muggings and petty theft but the crimes were born of demand. The iPod and iPhone were the devices to have. There was a lust for them as for no other...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

The narrative of the Sinn Féin surge suggests that politics in Ireland is becoming more polarised like in the US and Britain, but the reality is far more complex

Colin Murphy | 6 days ago

Bank chief McDonagh says move would create better work environment for young parents and people with caring responsibilities

Killian Woods | 6 days ago

Despite a belated show of independence, the US attorney general has been a willing pawn in Trump’s interference in criminal investigations being carried out by the Department of Justice

Marion McKeone | 6 days ago