Saturday February 22, 2020

Is Apple losing its cool?

Once, everyone wanted an iPhone – but owning one these days is no great statement of material success or style

Emmet Ryan

Technology Correspondent

6th January, 2019
Apple store in Hong Kong: are the fortunes of the largest company on the planet finally starting to wither? Photograph: Bloomberg

Apple used to have a good problem. The earphones on the iPod and later the iPhone were distinctive. Most earphones were black: if you saw somebody with white earphones there was a strong chance they had an Apple product.

That led to some issues around muggings and petty theft but the crimes were born of demand. The iPod and iPhone were the devices to have. There was a lust for them as for no other...

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