Thursday February 27, 2020

Internet ad spend expected to overtake TV next year

Advertising will be boosted by the Olympics, the Euro championships and the US election

21st March, 2016
Internet advertising is expected to overtake TV next year Pic: Pixabay

"The global economy faces clear challenges," it said. "But advertisers' confidence has remained largely unshaken, and our forecasts for global growth in 2016 have barely changed since we published our last forecasts in December."

ZenithOptimedia, owned by France's Publicis, trimmed its expectation for growth in global advertising this year to 4.6 per cent from a forecast of 4.7 per cent it gave in December, but still ahead of 3.9 per cent growth last year.

The industry will be boosted...

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