Business

‘Holy shit, everyone here is a superstar’: The Naked Collective wins fans at the Oscars and Emmys

The alternative drinks brand is expanding rapidly in the US and aims to achieve annual turnover of over €100 million in the next three to four years

Catherina Butler and Niall Phelan: the founders of the Naked Collective wanted to create an alternative energy drink. Picture: Fergal Phillips

Not many Irish start-ups can claim to have made an appearance at both the Oscars and the Emmys, but that’s exactly what the Naked Collective has done. The company’s Mude drink was in a gift bag given to Oscar nominees last year, while its drinks were on offer backstage at this year’s Emmys.

Founded in 2019 by Niall Phelan and Catherina Butler, the Naked Collective is already making inroads in the United States.

Phelan, 46, ...