Google to pay $2.1 billion for Fitbit

Fitness tracker maker promises users' data will not be used for Google ads

Fitbit has sold more than 100 million devices and has an engaged global community of millions of active users, the company claims

Google has agreed to buyFitbit for $2.1 billion in cash in a move that could shore up the internet giant’s hardware business while potentially increasing regulatory scrutiny.

Google will pay $7.35 a share for San Francisco-based fitness tracker and smartwatch maker, according to a statement released today. That represents a 71 per cent premium on Fitbit’s stock price before Reuters reported that Google had made a bid on the company on Monday.

The ...