Wednesday November 25, 2020

Fashion giant Asos pulls on Freddy jeans

The Italian company was brought to Ireland and Britain by Dublin sisters Malindia and Elena Demery

31st December, 2017
Elena and Malindia Demery, co-founders of Freddy Jeans Ireland

Freddy Ireland, the body-shaping jeans company, has secured a massive listing with online fashion giant Asos.

Asos will stock Freddy, Ireland’s most popular styles including its jeggings, jeans, vegan faux-leather trousers and faux-snakeskin trousers.

The brand trialled an order with Asos earlier this year, which sold out in two days, said Malindia Demery, of Freddy Jeans Ireland.

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