Tuesday February 25, 2020

Fashion giant Asos pulls on Freddy jeans

The Italian company was brought to Ireland and Britain by Dublin sisters Malindia and Elena Demery

31st December, 2017
2
Elena and Malindia Demery, co-founders of Freddy Jeans Ireland

Freddy Ireland, the body-shaping jeans company, has secured a massive listing with online fashion giant Asos.

Asos will stock Freddy, Ireland’s most popular styles including its jeggings, jeans, vegan faux-leather trousers and faux-snakeskin trousers.

The brand trialled an order with Asos earlier this year, which sold out in two days, said Malindia Demery, of Freddy Jeans Ireland.

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