Thursday July 2, 2020

Fáilte Ireland interested in adding to its stable of destination brands

Tourism agency to unlock areas between Wild Atlantic Way and Ireland’s Ancient East

28th August, 2016
Fáilte Ireland is considering exploring the option to develop more places like the Wild Atlantic Way Pic: iStock

Fáilte Ireland is considering the development of more umbrella brands for tourism destinations in a bid to drive tourist numbers.

According to new documents from the tourism body, it is considering adding to its current stable of destination brands, such as the Wild Atlantic Way and Ireland’s Ancient East.

The tourism agency intends to hire experts to complete a “destination development and feasibility study to ascertain the potential for growth and...

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