Sunday March 29, 2020

Electrifying performance by Crowley start-up €40m deal springs surprising revamp for Jaguar

Daniel Murray

Business Reporter

19th May, 2019
Norman Cowley (passenger seat) and Uryk Dmyterko (driver’s seat) in the E Type Jaguar which will be co-manufactured by Evolution and Electrifi

Entrepreneur Norman Crowley has struck a deal to produce an electric classic Jaguar car with a price tag of €850,000.

Crowley’s new electric car company Electrifi signed the five-year deal with British-based Evolution to produce bespoke electrified Jaguar E-Types for the highest end of the car market.

The deal is worth some €40 million to Crowley’s newest start-up.

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

Every time Donald Trump spoke on the Covid-19 crisis last week, the stock markets plunged by another point

Marion McKeone | 2 weeks ago

Big tech firms pledge to pay contract staff through the social-distancing period

Emmet Ryan | 2 weeks ago

Further action may be needed to prevent the Irish economy being sunk, particularly when the global economy remains vulnerable

Ian Guider | 2 weeks ago