Sunday December 8, 2019

Digital ad spend hits high of €340m

Video mops up 71 per cent of outlay

13th April, 2016
Mobile advertising represents 41 per cent of total digital spend. Pic: Pixabay

The 2015 IAB PwC Online Ad spend Study records growth of 29 per cent in the Irish digital advertising market with a total digital spend of €340m.

Display advertising had the highest growth rate at 38 per cent representing €137m in 2015. Display now represents 40 per cent of total digital spend.

Paid-for-search advertising, such as Google ads, has grown by 28 per cent year on year.

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