The 2015 IAB PwC Online Ad spend Study records growth of 29 per cent in the Irish digital advertising market with a total digital spend of €340m.
Display advertising had the highest growth rate at 38 per cent representing €137m in 2015. Display now represents 40 per cent of total digital spend.
Paid-for-search advertising, such as Google ads, has grown by 28 per cent year on year.
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