Saturday June 6, 2020

Diageo launches interactive tool to promote sensible drinking

Online platform designed to promote balanced lifestyle

18th May, 2016
Are you drinking too much? Pic: Naoise Culhane

Drinks giant Diageo has launched a new resource to help people make informed choices about drinking alcohol.

Chief executive Ivan Menezes unveiled the DRINKiQ interactive experience at the Guinness Storehouse, St. James Gate, Dublin today.

The platform is a resource and training programme designed to help people make informed decisions about drinking – or not drinking.

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