Monday December 16, 2019

Diageo bids for share of growing whiskey market

Guinness owner launches new Irish whiskey, plans new distillery

31st January, 2017
Diageo's new premium Irish whiskey. Pic Maxwells/Julien Behal

Guinness owner Diageo has announced plans for a €25m investment in a whiskey distillery at St James’s Gate in Dublin.

The company also plans a move into the premium Irish whiskey category with the launch of a new whiskey called Roe & Co.

Diageo says it has identified a “clear opportunity” to increase growth in the Irish whiskey market.

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

Critics claim that payouts in medical negligence cases are far higher in Ireland than in many other countries. While some believe this is necessary to take care of catastrophically injured patients, others say the current system, which pits patients against doctors, needs a radical rethink

Susan Mitchell | 1 day ago

The publisher’s ‘click-farm’ scandal was previously thought to have affected just one podcast episode, but other incidents have now come to light

Aaron Rogan | 1 week ago

SFPA staff are angered by what they see as a leadership that has ‘lost the dressing-room’

Michael Brennan | 1 week ago