Saturday February 22, 2020

Craft brewers introduce new symbol to help identify beers

Microbreweries developed the symbol in response to the growth in the sector in recent years

Emmet Ryan

Technology Correspondent

@emmetjryan
22nd August, 2016
Grainne Walsh, co-founder of Metalman Brewing

A new symbol to make it easier to identify Irish brewer craft beer is being introduced by the Independent Craft Brewers of Ireland (ICBI).

“It's about protecting something we believe in from being diluted by non-authentic participants in the market. There are loads of similar examples like Guaranteed Irish and Love Irish Food,” said Walsh.

“Our beer is going to command a premium price and people are going to want to know why...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

The narrative of the Sinn Féin surge suggests that politics in Ireland is becoming more polarised like in the US and Britain, but the reality is far more complex

Colin Murphy | 6 days ago

Bank chief McDonagh says move would create better work environment for young parents and people with caring responsibilities

Killian Woods | 6 days ago

Despite a belated show of independence, the US attorney general has been a willing pawn in Trump’s interference in criminal investigations being carried out by the Department of Justice

Marion McKeone | 6 days ago