Tuesday December 1, 2020

Boylesports kicks off British drive

31st December, 2014

Boylesports, the family-owned betting and gaming company, is gearing up to target the British market with a €5 million spend on TV advertising in 2015.

The company’s customers bet over €1 billion with the business last year, with half of those bets made online. About half of its online business already comes from Britain.

Brendan Hughes, commercial director at Boylesports, said the company was targeting strategic alliances to help it break further into the...

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