Wednesday April 1, 2020

Big Tobacco’s vaping strategy could go up in smoke

Altria, owners of Philip Morris and Marlboro, sank €12.8 billion into vaping giant Juul - but a spate of e-cigarette deaths and other bad publicity have burned them quite badly

Barry J Whyte

Chief Feature Writer

@whytebarry
3rd November, 2019

It’s been a tough week for Juul, which means it’s been a tough week for the entire vaping industry and for the big tobacco companies that control it.

From Juul’s perspective, the first hit of bad news came when it emerged that it was being sued by a former employee, senior vice-president Siddharth Breja, who claims he was sacked after he raised concerns about the company.

At the core...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

Every time Donald Trump spoke on the Covid-19 crisis last week, the stock markets plunged by another point

Marion McKeone | 2 weeks ago

Big tech firms pledge to pay contract staff through the social-distancing period

Emmet Ryan | 2 weeks ago

Further action may be needed to prevent the Irish economy being sunk, particularly when the global economy remains vulnerable

Ian Guider | 2 weeks ago