Saturday July 11, 2020

Barclays Premier League sponsorship winds down along with bank's ambitions

The Premier League plans to add sponsors in each of seven categories

12th April, 2016

For the last 15 years, Barclays has used the global popularity of Premier League soccer to gain footing in new markets. Next month, its reign as title sponsor ends, a reflection of the league’s growing ambitions and the bank’s shrinking ones.

Barclays’ strategy has changed dramatically in the three years since it last renewed the £40 million-per-year sponsorship (€50 million). About £20 billion of profit has been wiped out by misconduct charges...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

As the online debate on trans issues remains heated, those affected by them in the real world are calling for more support, space and understanding. But are their voices being heard?

Colin Murphy | 2 weeks ago

The former NTMA head says he is ‘quite alarmed’ at the potential for legal actions over the large number of deaths in nursing homes during the crisis

Michael Brennan | 2 months ago

Oil storage in the self-styled ‘Pipeline Crossroads of the World’ is full to the brim, but the black stuff keeps on coming. With much of the world’s economy in a Covid-19 slowdown, at one point last week, benchmark US crude oil was priced at minus $37.63 a barrel

Barry J Whyte | 2 months ago