Saturday December 7, 2019

Barclays Premier League sponsorship winds down along with bank's ambitions

The Premier League plans to add sponsors in each of seven categories

12th April, 2016

For the last 15 years, Barclays has used the global popularity of Premier League soccer to gain footing in new markets. Next month, its reign as title sponsor ends, a reflection of the league’s growing ambitions and the bank’s shrinking ones.

Barclays’ strategy has changed dramatically in the three years since it last renewed the £40 million-per-year sponsorship (€50 million). About £20 billion of profit has been wiped out by misconduct charges...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

Lab academic says Ireland is missing out in terms of education, knowledge-sharing and ‘the mysteries of the universe’

Emmet Ryan | 5 days ago

The Kardashians, the family for whom the phrase ‘famous for being famous’ was made, were the forerunners of today’s influencer culture and, by monetising their very selves, have created a new kind of uber-celebrity

Marion McKeone | 5 days ago

Becoming a father at 16 gave Andy Farrell a crash course in the ways of the world. Almost three decades later, the former rugby league legend has taken over from Joe Schmidt as head coach of Ireland

Garry Doyle | 1 week ago