For the last 15 years, Barclays has used the global popularity of Premier League soccer to gain footing in new markets. Next month, its reign as title sponsor ends, a reflection of the league’s growing ambitions and the bank’s shrinking ones.
Barclays’ strategy has changed dramatically in the three years since it last renewed the £40 million-per-year sponsorship (€50 million). About £20 billion of profit has been wiped out by misconduct charges...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Get a Business Account for you and your team