Asda, the British supermarket chain, said it is opting out of Black Friday this year.
The supermarket imported the event from its US parent Walmart, but said that after two successive years "shopper fatigue" has set in "around flash sales on big-ticket, non-essential items at Christmas".
"Customers have told us loud and clear that they don't want to be held hostage to a day or two of sales," said Asda chief executive Andy Clarke in...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Get a Business Account for you and your team