Apple tax appeal to focus on EU 'U-turn'

Company and Government to claim they were kept in the dark

Commission says new tax proposals are 'pro-business'. Pic Getty

Apple and Ireland are preparing appeals to argue that European Union competition investigators unfairly kept them in the dark during a probe that ended in a record €13 billion tax bill, people with knowledge of their case say.

As they weigh their court challenges, they contend that the EU neglected to flag a shift in emphasis in the investigation, according to the people, who spoke on condition of anonymity. Their appeals would be reminiscent of Intel’s complaint that the EU trampled on its rights in a separate probe nearly a decade ago.

EU Competition Commissioner Margrethe Vestager’s team insists there was never a U-turn and that it kept Apple and Ireland up to date with developments from the time the probe was opened in 2014 up to August 30 – when Ireland was ordered to claw back the proceeds of alleged sweetheart tax deals.

“The defender, the member state, has the right to know exactly what are the objections and if the objections change,” said Jacques Derenne, a Brussels-based lawyer at Sheppard,

Mullin, Richter & Hampton LLP. “If it’s confirmed that the final decision addresses issues, facts and even legal interpretations that have not been discussed with the member state, there is a problem.”

In an order that reverberated across the Atlantic, the EU slapped Apple with the multi-billion euro bill,saying Ireland granted unfair deals that reduced the company’s effective corporate tax rate to as little as 0.005 per cent in 2014. The US Treasury hit back, saying the EU was making itself a "supra-national tax authority" that could threaten global tax reform efforts.

The 0.005 per cent figure cited by the commission is “extremely misleading and deceptive,” Apple said in a note to investors this month. “We paid $400m in corporate income taxes in Ireland in 2014 – considerably more than the commission’s figure suggests.”

But duringthe Apple case, scrutiny of the company’s tax affairs in Ireland appeared to shift from so-called transfer pricing arrangements on transactions between units which are used to calculate taxable profit, according to the people familiar with the investigation.

The final decision focused on how Apple allocated almost all its European sales profits to what the EU said were “head offices” not subject to tax. Transfer pricing wasn’t mentioned in last month’s press release. Apple says none of its units was ever exempt from tax – and that under the law they are subject to deferred US tax.

While the commission denies a change in approach occurred, Apple and the Irish government were rebuffed repeatedly when they sought fuller information on the supposed U-turn, the people said.

Apple and Ireland first got wind of the change of direction in November 2014 when the EU sought answers on intellectual property issues. Both separately asked officials to explain what the investigation was now focusing on without getting clear information, the people said. Even a January meeting between chief executive Tim Cook and Vestager failed to get answers.

For Apple’s general counsel, Bruce Sewell, the affair may stir up unhappy memories from his time at Intel, which faced a record competition fine for thwarting smaller chipmakers. “The commission changed course a number of times and has taken all sorts of steps to obscure that fact from us and from the Irish,” Sewell told reporters immediately after the EU decision on Apple last month. "We were not given the opportunity to defend this case in the way that we should’ve been."

Commission spokesman Ricardo Cardoso said that it kept Apple and Ireland abreast during the investigation that was formally opened in June 2014.

He said there was no change of direction in the probe, which was based on two tax rulings granted by Ireland in 1991 and 2007. Those rulings "endorsed an internal allocation of profits within Apple Sales International and Apple Operations Europe, between their respective head offices and branches, allowing Apple Sales International and Apple Operations Europe to pay very little tax on its profits."

Finance Minister Michael Noonan has said he was only informed of the vast amount of back taxes he would be ordered to collect from Apple, hours before Vestager told reporters in Brussels that the iPhone maker got illegal tax advantages. Apple declined to comment beyond referring to Sewell’s earlier remarks. Ireland’s finance ministry also declined to comment.

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