How Taylor Swift abandoned pop to deliver the pivotal album of her career

Taylor Swift’s new album Folklore was released last week – and it’s a very different Taylor, offering an indie dimension to the artist that threatens to bring her to an entirely new audience. Is this her true creative self?

1st August, 2020
How Taylor Swift abandoned pop to deliver the pivotal album of her career
Taylor Swift became the pop star she thought people wanted, but lost herself amid the chaos. Picture: Getty

As Taylor Swift trades in her highly stylised stadium-pop sound for a softened, indie soundscape on her ‘quarantine album’ Folklore, the old Taylor is certainly not dead, as she declared on her 2017 revenge single Look What You Made Me Do. She’s simply hitting the same marks – heartache, rejection, self-sabotage, starry-eyed romance – from a more resigned perspective.

Much like a Beyoncé album, a Taylor Swift release is an event. Arriving...

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