Saturday May 30, 2020

Apple looks at bundling news, TV and music services

The latest sign of this strategy is a provision which Apple included in deals with publishers which lets the iPhone maker bundle the News+ subscription service with other paid digital offerings

17th November, 2019
Apples is using stars like Jennifer Aniston to advertise its subscriptions

Apple is considering bundling its paid internet services, including News+, Apple TV+ and Apple Music, as soon as 2020 in a bid to gain more subscribers, according to people familiar with the matter.

The latest sign of this strategy is a provision which Apple included in deals with publishers which lets the iPhone maker bundle the News+ subscription service with other paid digital offerings, the insiders said. They asked not to be identified discussing private deals.

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