On the marque: Renault plans the next French revolution

Under the ‘Renaulution’ tag, the car giant has revealed a strategy that covers technology and mobility as much as it does an exciting new array of models

24th January, 2021
On the marque: Renault plans the next French revolution
Luca de Meo, chief executive of Renault, presents the new Renaulution strategy

Last May, Groupe Renault revealed a plan to dramatically cut fixed costs by €2 billion in three years.

It was an ambitious strategy, but perhaps not ambitious enough and certainly not given it could not have foreseen the impact of the pandemic. Amid continuing losses, a new supplementary plan was announced on January 14 this year complete with plenty of positive spin.

Presented by Luca de Meo, Renault’s charismatic chief executive, the new strategy is, rather...

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