On the marque: Hyundai looks to add Ireland to select list for launch of luxury brand Genesis

Hyundai’s premium marque will debut its electric models later this year and believes they could be a good fit for the Irish market

27th June, 2021
On the marque: Hyundai looks to add Ireland to select list for launch of luxury brand Genesis
The Genesis G80 saloon drives well, with a real feeling of serenity

In the minds of most people, Genesis is either a chapter of the Bible or a rock group fronted by Phil Collins. Now Hyundai would like you to think of it also as the name of its luxury brand as it launches it in select markets around the world.

First launched in South Korea in 2015, Genesis is now the top-selling premium automaker there. The lucrative US market followed, and recently it entered China, Germany...

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