Motoring: A virtual launch for a sporty new electric Audi

The German maker is using VR to bring the E-Tron Sportback to global buyers

10th May, 2020
Motoring: A virtual launch for a sporty new electric Audi
The Audi E-Tron Sportback: Irish pricing has yet to be announced

Virtual Market 4 ends today, May 10. While its name makes it sound like a reinvented farmers’ market for these locked-down times, it is in fact rather more high-tech.

This “event” is an online virtual reality (VR) showcase designed with the Japanese market in mind – though accessible online from anywhere in the world – where exhibitors’ virtual booths are hosted and visited by attendees.

In 2019, more than 710,000 people from around...

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