Bob Tasca sr, a Ford dealer in the US, is credited with coining the phrase “win on Sunday, sell on Monday” – a reference to motorsport’s impact on sales of road cars. For some brands, the two are inextricably linked.
Companies such as Ferrari only began to build road cars to fund the motorsport effort. Audi, in contrast, used its dominance in endurance racing to promote its diesel engines. Motorsport can...
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