Friday December 6, 2019

Alfa puts it up to German opposition

New updates to Alfa Romeo's Giula saloon and Stelvio SUV for 2020 mean they are now a real alternative to premuim German rivals

24th November, 2019
4

Sergio Marchionne laid down a tough challenge for Alfa Romeo when he was running Fiat Chrysler Automobiles (FCA) in 2014. Having pumped €5 billion into the Milanese outfit, the Canadian-Italian businessman said Alfa had four years to grow its annual worldwide unit sales from a paltry 74,000 to a more robust 400,000 cars.

At the time, Harald J Wester, Alfa's CEO who is now in charge at Maserati, said the investment was 'make or break' for...

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