Saturday January 18, 2020

A very bright start for Volvo’s new star in the automotive sky

Volvo is aiming for Polestar to be a standalone brand for high-power luxury electric vehicles – and the Polestar 1 sets a dazzlingly powerful precedent

15th December, 2019
Volvo’s Polestar will be a separate, standalone brand that manufactures high-power luxury electric vehicles

For a company that was founded only in 1996, Swedish outfit Polestar already has a convoluted history. It was set up in the city of Gothenburg, also home to Volvo, as Flash Engineering; and it prepared racing Volvos for motorsport endeavours.

The rebranding to Polestar came about in 2005, as the relationship with Volvo became ever closer. By 2009, Polestar Racing was handling the vehicles for competition while Polestar Performance began modifying Volvo production models for consumer purchase.


Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

Purely electric cars make up less than 2% of total new private registrations, however

Claire McNamara | 5 days ago

The new Fabia R5 is a very different beast to the regular model

Dave Humphreys | 6 days ago

Since 1977, BMW has provided driver training courses to its customers, from the high-performance racers to the rest of us. We give one a quick spin

Shane O’Donoghue | 6 days ago