The art of customer relationship management (CRM) lies in making every aspect of engagement, from scouting a lead to closing a deal, feel accessible and intuitive to the consumer, like the natural choice for the customer to keep engaging at any touchpoint.
As marketing platforms evolve, and the distinction between digital and ‘real’ interactions at touchpoints is redefined, businesses are learning and diversifying how to meaningfully increase their reach and maximise the utility of their...
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