Wolfgang launches e-commerce report

The importance of encouraging return visits plus social media’s purchasing influence are among the key insights to be gleaned from the study

7th October, 2018
Alan Coleman, chief executive, Wolfgang Digital Picture: Conor McCabe

Wolfgang Digital’s annual report for e-commerce websites has launched. The importance of encouraging return visits plus social media’s purchasing influence are among the key insights to be gleaned from the study.

The digital marketing agency analysed 250 million e-commerce website sessions and €500 million in online revenue to find out what drives today’s consumer to click and buy.

The strongest trend the study has ever seen is the value of...

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