This story starts with an email from Dropbox. Like millions of paying customers, I was notified of a hike in the annual subscription fee from $98.77 to $119.88.
No matter how hard the sales speak tried to persuade me that product upgrades justified the increase – “top-requested features”, apparently – I was uneasy that a 20 per cent rise could arrive out of the blue, or out of the cloud, to be more precise.
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