Why Facebook must lighten up

Facebook needs to focus on quality over quantity to sustain its incredible revenue growth

6th November, 2016
Mark Zuckerberg, founder, Facebook Picture: Bloomberg

Mark Zuckerberg’s Facebook confirmed last Wednesday that it’s the internet’s hottest growth story.

To stay that way, the company will have to double down in a crucial area: selling more high-priced advertisements.

To explain why, let us think of the three basic ways Facebook can increase its revenue:

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