Which firm looks set to be the next Snapchat?
Investors fund new apps in the hope they will catch on as a global phenomenon before the developers burn through their capital. So who’s getting close?
Snapchat stands almost alone as an app with a mass user base that, to date, hasn’t been snapped up. The threshold for breaking out used to be 100,000 downloads; now it has surged to the one million mark, which is still a dot in the eye of Snapchat’s user base.
Getting to that stage requires scaling and investment. Here, we’ve selected five apps nurturing ambitions to grow to a mass market....
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