Wednesday April 8, 2020

‘We have the content to be the Spotify of fashion’

Fashion retailer Zalando, Europe’s biggest e-commerce firm, is finally entering the Irish market, writes Emmet Ryan

Emmet Ryan

Technology Correspondent

@emmetjryan
2nd September, 2018
3
Kenneth Melchior, director of northern Europe at Zalando

It’s not easy to be patient when survival in your sector depends on you going at a ludicrous rate all the time. When the fashion tech business Zalando landed in Ireland three years ago, it found a way to take it easy while still sprinting constantly.

Zalando set up shop in Silicon Docks, but not for Irish shoppers. The company needed bodies here, but was a long way from ready to enter the...

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