'United's hubris cost it greatly this week'

Emmet Ryan on the airline's poor effort to read the online world

Emmet Ryan

Technology Correspondent @emmetjryan
13th April, 2017
'United's hubris cost it greatly this week'
Demonstrators protest outside the United Airlines terminal in Chicago. Pic: Getty

United was on shaky enough ground online before the incident where one of its passengers was forcibly removed from a flight. The controversy surrounding children not being able to board a flight due to a dress code issue had blown over reasonably smoothly, but it should have been a warning to the airline. Instead, it made the firm cocky and that hubris cost it greatly this past week.

The attitude seemed to be that the...

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