Monday November 23, 2020

The Next Level: Ireland’s YouTubers are evolving

The way Ireland's YouTubers create content and generate revenue is changing

Emmet Ryan

Technology Correspondent

7th May, 2017
Clare Cullen went viral in 2012 with her video ‘Shite Irish girls say’

Clare Cullen has a rare status among Irish YouTubers. It’s not her subscriber number, which at 75,000 for her main channel is impressive, or her longevity. It’s Cullen’s recognition, or rather that of her channel Clisare, with audiences beyond their mid-30s as much as with younger users.

Cullen went viral with the mainstream in 2012 with her ‘Shite Irish girls say’ video. The Mayo native is far from a...

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