The inspiration don’t stop at the mattress shop

After 40 years in the retail business, Michael Flynn hijacked social media to spread the good word to the world. Connected took a trip to Mattress Land to see how he did it

Emmet Ryan

Technology Correspondent @emmetjryan
5th July, 2015
Mattress Mick (Michael Flynn) and Paul Kelly Picture: Maura Hickey

A Delorean pulls up on a Dublin street, young people start hip hop dancing, and a middle aged man starts rapping about mattresses. There’s also a puppet of a monkey, but we’ll get to that later.

“Hello. Michael is my real name.” It came deadpan, with the acceptance of a man who has become synonymous with a character.

Michael Flynn can’t get a haircut anymore. He is more than...

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