Telcos ramp up the battle for sporting content

The tussle for sports rights between Eir Sports, RTE, Virgin Media, TV3, BT, Sky, and Vodafone

Emmet Ryan

Technology Correspondent @emmetjryan
10th July, 2016
Robbie Henshaw of Ireland in action against France in the 2015 Rugby World Cup: sports rights are becoming an even more hotly contested battleground Picture: Getty

Eir’s decision to rebrand Setanta Sports and load up on sports rights, notably rugby, marked a scaling up of the quad play arms race among Irish telcos.

Quad play, which refers to the provision of television, landline phone, broadband and mobile phone services as one bundle, has become the primary battleground for telcos looking to increase average revenue per user.

Coupled with the rebranding of Setanta as Eir Sport was the telco announcing...

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