Staying fresh in the coffee business

A strong brand and supported back end keep Insomnia awake, even when its stores are closed for the day

7th May, 2017
Bobby Kerr, chairman of Insomnia

I still think the key qualities of hard work, perseverance, diligence, street-smarts, that ability to read people and a situation, and to be somewhat impulsive is entrepreneurial. [The last one] can get entrepreneurs in trouble, but I think it’s one of the traits I would say that most of us have.”

Having been an entrepreneur for over 30 years, Bobby Kerr is no stranger to the challenges businesses face nowadays. Once the...

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